Yet another obstacle for ME!

images-1I have been investigated by the Advertising Standards Authority (ASA) and The Committee of Advertising Practice (CAP) following a Complaint lodged by one of our Members.

The Member, (now unsubscribed), was upset by my phrase “best wishes for your journey towards recovery” as she felt that I was assuming that she was in recovery but, in fact, felt she was not “recovering or anywhere near it.”  This led her to lodge the Complaint which brought me to the attention of the ASA and CAP.

It seems I have been infringing the UK Code of Non-Broadcast Advertising, Sales Promotions and Direct Marketing, notably the Rule which states that “Mentioning any medical condition in relation to a product, is likely to imply that the product can treat that condition”.

All Food Supplement claims re health and nutrition are strictly regulated by very specific EU Regulations and the field is a quagmire!

The EU Regulations, at present, regarding Fish Oils is particularly negative:  “because on the basis of the scientific evidence assessed, claimed effect for this food supplement has not been substantiated.”

Despite vehemently fighting our corner, I’ve had to comply by removing all references to ME from my website other than mentioning that the purchasing of Vegepa, via The Private Vegepa Club, aka The Vegepa for ME Scheme, contributes towards crucial fund raising for Biomedical Research into ME.

The ASA and CAP have now come to an Informal Resolution and I have amended copy on my website accordingly.

Because of this, you may find that references to the supplement and the medical condition are missing in places where you might, logically, expect to find them!

Because of this, I managed to secure permission to sell Vegepa to anyone and I am no longer restricted to any one particular condition, which may, ironically, increase our donations to ME Research as, hopefully, our numbers will swell!

 

Omega-3 and prostate cancer risk

Head of Clinical Nutrition at Igennus

Dr. Nina Bailey, Head of Clinical Nutrition at Igennus

Nina Bailey has examined the recent article and it is clear that the association is linked with DHA, not EPA.

Unfortunately, the media still insists on treating omega-3 as a generic nutrient category, when the actions of EPA and DHA are very distinct! Here are Nina’s thoughts.  Please share this article!

“Science knowledge is brought to the public’s doorstep via journalists and the messages are therefore open to misrepresentation of the facts.  The alarmist news headlines that greeted us on the morning of 11th July would have us believe that we should avoid omega-3 fish oil supplements at all costs.  Why are we being advised as such?  Because a new study published in the Journal of the National Cancer Institute has reported an increased prostate cancer risk among men with high blood concentrations of long-chain omega-3 fatty acids. [1] Not all omega-3 are the same, however, and the take-home message from this study should really be along the lines of “don’t tar EPA and DHA with the same brush”.

The case-control study in question looked at associations between plasma phospholipid fatty acids and prostate cancer risk, with fatty acids categorised into quartiles based on their distribution amongst the participants. Compared with men in the lowest quartile of total omega-3, men in the highest quartile had a 44% increased risk for low-grade prostate cancer and a 71% increased risk for high-grade prostate cancer.  It is this data only that has been distributed by the media and it certainly suggests that all omega-3 contribute to an increased risk.  When, however we look at the individual fatty acids – EPA and DHA – as the researchers measured in this study, rather than omega-3 as a whole, the picture is very different. Indeed it appears that DHA and not EPA is responsible for the statistically significant increased risk.  As individual fatty acids, EPA and DHA tell very different stories, one that is essentially masked by the detrimental effects of DHA when the two are expressed as total data together.  Interestingly, the findings of this study are extremely similar to a previously published article by the same authors in 2011.[2]  Reporting their findings from the Prostate Cancer Prevention Trial, the group published data showing DHA to be significantly and positively associated with the risk of high-grade prostate cancer whilst EPA was not.  Again, when combined as EPA and DHA (total omega-3) the association was similar to that of DHA.

Research on the function of EPA and DHA, both together and as individual fatty acids, has progressed significantly in the last couple of decades.  Indeed, simply ‘throwing them into the same pot’ and labeling them as ‘omega-3’ is no longer viable.  Because DHA is the most unstable of the long-chain omega-3s, the products of lipid peroxidation derived from DHA supplementation may actually counteract the benefits normally attributed to omega-3.  As such, the Igennus range of pure EPA oils offer the safest and most convenient way to increase omega-3 intake.”

  1. Brasky et al., Plasma Phospholipid Fatty Acids and Prostate Cancer Risk in the SELECT Trial.  J Natl Cancer Inst (2013)
  2. Brasky et al., Serum Phospholipid Fatty Acids and Prostate Cancer Risk: Results From the Prostate Cancer Prevention Trial Am J Epidemiol. 2011 173:1429-39.

3 Types of Vegepa

Vegepa - 60 capsules per box

Vegepa is a patented formulation containing a unique ratio of ultra-pure EPA from marine fish oil and GLA from organic virgin evening primrose oil, providing a highly concentrated source of omega-3 and omega-6 long-chain fatty acids. As such, Vegepa combines the benefits that both these natural substances bring to the body.

Echiomega_3D side view 2014 high res

Echiomega, is plant-based Vegepa containing Echium Seed Oil, a superior plant source of fatty acids, which yields up to 5 times more EPA than ALA in flaxseed oil.  Echiomega is the only supplement available rich in SDA (stearidonic acid) and is certified for Vegans. 

 

Vegepa Chewables

Chewable, Orange Flavoured Vegepa – if it’s difficult for you to swallow.  

For more detailed information, please see our PRODUCTS